ADAI eNews

Marijuana Campaign:
Under the Influence.... of You

Beginning February 2017, the Washington State Department of Health (DOH) will launch a new outreach effort to encourage parents and other trusted adults to talk with teens about the risks of using marijuana.

Background
Research shows adults are the number one influence in teens' lives. Teens watch and listen to the adults they know and respect. When influential adults are present and engaged, teens are happier, healthier, and make better choices.

However, parents and other adults often struggle to talk with teens about marijuana. This is especially true now that marijuana is legal for anyone 21 and older. Adults may not know the facts or understand the serious risks that using marijuana can have for teens.

Under the Influence... of You
This new campaign, Under the Influence... of You, reminds parents and other trusted adults about the influence they have on the teens in their lives, encourages them to talk with teens about the risks and consequences of marijuana, and provides tips on how to have effective conversations.

The campaign features four 15-second animated videos. Each video shows a quirky and relatable scenario between an adult and teen. Outreach efforts include an eight week statewide digital ad buy that leverages video placements on YouTube, Facebook, and other websites. The digital ad buy also includes Seattle Times takeovers and paid search.

The campaign will reach parents of teens (aged 12-17), coaches, teachers, and other caregivers (grandparents, aunts, uncles, etc.). There will be an additional emphasis placed on reaching parents living in rural areas. Each ad directs to more information at StartTalkingNow.org.

While developing the campaign, DOH consulted state and community partners. DOH also engaged parents and other adult influencers across the state to provide input on the messaging, tone, look, and feel of the ads.

Partners and parents are encouraged to share the videos through social media and at member meetings. If you have questions about the campaign, please contact Kristen Haley, Washington State Department of Health, Kristen.Haley@doh.wa.gov.

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Seminar: Why Addiction is a Disease, and Why There's Hope

Changes Parent Support Network, a Seattle-based non-profit celebrating 20 years of helping Seattle-area families, is pleased to present Dr. Kevin McCauley at the Seattle Public Library for a free public seminar on "Why Addiction is a Disease, and Why There's Hope". The seminar, underwritten by Northbound Treatment Services, will take place on Thursday, March 16, 2017 at 7:15PM at the Central Library - Seattle Public Library in the Microsoft Auditorium.

Dr. McCauley received the 2010 Michael Q. Ford Journalism Award for his video "Pleasure Unwoven" which summarizes the arguments for classifying addiction as a disease and offers recovery management concepts which have been used with extraordinarily high recovery rates in certain groups of recovering people including healthcare professionals, airline pilots, and students.

The seminar may be of interest to pPeople in recovery as well as those considering recovery options, concerned family members
Health and recovery professionals, employees' families, and press and media professionals covering the areas of addiction and recovery.

More information

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Upcoming Trainings and Events:

Prevention Policy Day in Olympia
Date: February 20, 2017
More information

19th Annual Fundamentals of Addiction Medicine Conference
Date: March 2-3, 2017
More information

CDPWS Region 5 training “Romancing the Brain”
Date: March 3, 2017 1 pm to 3:30 pm
Lakewood, WA
Flyer

Day One: Reaching People Beneath the Diagnosis
Day Two: Unlocking Suicidal Secrets: New Thoughts on Old Problems in Suicide Prevention
Date: March 10th - March 11th @ 8:30 a.m. to 4:30 p.m. 
Registration 

WA-SAPST Training
Date: March 14 -17, 2017
Register

Webinar "College Drinking: Prevention Perspectives from the Field"
Date: May 25, 2017
More information

More Trainings and Events:
ADAI Calendar of training events in Seattle and Washington
.

Job Opportunities: See ADAI Employment.

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Also of Interest:

New Method for E-Cigarette Use Called “Dripping” Becoming Popular Among Teens (Partnership News Service).

Why Do Teens Try Alcohol? One Reason: Instant Gratification (Partnership for Drug Free Kids).

Addiction Treatment Grew Under Health Law. Now What? (New York Times).

What Do You Think? Perceived Peer Attitudes & Adolescent Drinking (Cambridge Health Alliance).

Where Does Washington’s Legal Weed Money Go? A Breakdown (The News Tribune).

Press Release: First Participant Enrolled in First-Ever Trial of Marijuana for Chronic PTSD in Veterans (Multidisciplinary Association for Psychedelic Studies).

 

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      February 15, 2017


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The Pew Charitable Trusts has released a new two-minute video on how medication-assisted treatment (MAT) can help people manage their opioid use disorder and help curb this pressing public health problem. The video dispels common misperceptions about the medications used in MAT, helps policymakers and health care providers understand that effective treatment exists, and emphasizes the fact that more people need access to this lifesaving therapy.

 


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